In this blog post for my sports media class, I have chosen to review www.surfermagazing.com and 2 of the revenue generating potentials on their site.
The print version of Surfer Magazine has always relied on advertising and subscriptions to generate revenue. Their website is no different in terms of revenue generation from ads and subscription sales but in addition, just about everything else digital and otherwise is an option for impressions and potential sales.
A direct relation to a revenue stream would be the advertising banner/tiles shown down the right side of the website. The advertisers are more than likely paying for this placement and or, knowing the media business, at a minimum, doing some sort of trade, which in the end can equal revenue.
The second source of revenue generation would be the online store promoting an entire surf product store.
At some level one can only assume there has to be some kick back revenue opportunities for Surfermagazing.com through product placement in the videos they play for free. These videos are laden with products related directly to what they sell in their online store and the advertisers promoting all over the site.
LarryB
